I will give you a couple of examples of recent implementations of QR codes in Southeast Asia. The first one is of a Singapore magazine publisher using the QR code in a Lenovo ad. The idea is to engage the reader with the product in a more interactive way. This is achieved by putting a QR code inside the ad; for more photos of the model (both the person and the notebook) the reader could scan the code, which will redirect him/her to a mobile website with more interesting content. One can imagine many more examples of implementations of 2D barcodes with regards to advertising, like engaging the reader with the advertiser and publisher through lucky draws, special campaigns, etc.
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